Q. Why do you prefer multi-page documents?
A. Multi-page pieces like hefty brochures and catalogs give me a giant puzzle to organize
and put together. To me, it’s like playing Tetris and, under a ridiculous deadline, being
able to shift the right pieces around so they lock in place easily and solidly...
“even-if-there’s-another-square-block-coming- down-fast!” There’s satisfaction in that
and it’s actually fun work for me. Organizing isn’t the be all and end all, however. I
like to add a little warmth and personality into the design mix if it’s appropriate to the
project and brand.
Your piece has to work wonderfully and holistically. My design philosophy, stated in grown-up
terms, is that:
“Form should be functional and beautiful. A great designer should structure layouts
that flow harmoniously from page to page, in a
logical, interesting and captivating way.”
Q. Why print? What’s the matter with Websites or other
A. I have nothing against Websites. Some of my best friends make their living designing them.
It’s just that print gives me so much more control over the final product. Hand me something that
has substance and earth-based dimensions to design versus Website wisps on the Internet and I’ll
hand you back a dynamite printed piece with confidence knowing that the finished product will remain
precisely as we envisioned it.
Q. What do you mean by “I’m more than a one-night stand?”
A. This statement simply means that I enjoy developing long-term relationships with clients versus
being hired for a single print design challenge then vanishing. Familiarity with your product or
service, your processes and likes and dislikes, allows me to be up to speed instantly on any new project
for you. You can leverage this knowledge to save time and money. I can also support the growth of your
company by creating and/or maintaining a gorgeous and professional brand image.
Q. Have you ever considered “farming?”
A. Absolutely. I love it when other designers “farm” work out to me. I can dig in and be an organic
extension of their excellent work on any project.